Even though Google favors big brands, the truth is that small businesses can compete with the bigger names for organic search engine traffic. This is possible even though big brands often spend tens…
Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no…
While many small-and-medium sized businesses (SMBs) understand the importance of developing a comprehensive and effective content marketing program, many lack the resources and expertise to do so. To help SMBs…
It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge. Here I've compiled 30+ tips to help small businesses improve…
According to a recent survey, Millennials spend 30% of their total media time on content created by their peers. Social media is a public forum, where people exchange ideas and…
Being a small business means many things, including offering personalized service that the big box stores simply can’t match. It can also come with a reliance on word-of-mouth marketing since…
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not…
Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top…