The Ultimate Guide to Increasing Your Magento Store Sales
ALEXA rankings suggest that 26% of the world’s top 1mn websites use Magento. The problem of attracting customers has been an age old problem, but what do you do once…
How to Structure Your Organization for Sales and Marketing Alignment
Most marketers know that sales and marketing alignment can be tough! A great way to build more alignment between the two functions is to staff your teams in a way…
The State of B2B Sales and Marketing Data
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex. The report was based on an analysis of 223 million records in…
4 Website Content Must Haves To Drive Traffic, Boost Leads, And Soar Sales
There are several key elements to creating a successful website such as conversion optimization, SEO design, and usability, but today I want to focus on another major component that continues…
Can You Feel the Love? 12 Tips for Aligning Sales and Marketing
This post originally appeared on HubSpot's Agency blog. For more content like this, subscribe to Agency. There is a constant tension between Sales and Marketing. While both are focused on the…
6 Sales and Marketing Strategy Problems You Can Start Fixing Today
Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. To boost lead generation and grow customer…
How to Write a Great Business Plan: Sales and Marketing
The sixth in a comprehensive series to help you craft the perfect business plan for your startup. Providing great products and services is wonderful, but customers must actually know those…
This Is What Happens When Your Sales and Marketing Team Don’t Mesh
B2B businesses consistently struggle to align their sales and marketing teams and yet, it is imperative these two groups work in tandem to ensure the core business model succeeds. Otherwise,…
5 Secrets to Writing Effective Marketing & Sales Headlines
Headlines are like first impressions – you don’t get a second chance to improve on that initial encounter. And if your headline fails to resonate with the viewer and compel…
It Takes Marketing Leadership to Drive Sales Transformation
The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers become better informed and raising their expectations. And the purchase process has become longer…
Sales Enablement Is the Bridge Between Marketing and Sales
An Interview with Debbie Farese, Senior Manager, Sales Enablement at HubSpot We spoke with HubSpot Senior Manager, Sales Enablement Debbie Farese about the intersections of Sales and Marketing and the future…
The ‘Appification’ Of Sales And Marketing
It seems to me the best business to start these days is an App business focused on sales or marketing. I wrote about the Proliferation Of Marketing/Sales Apps. In the past…