B2B businesses consistently struggle to align their sales and marketing teams and yet, it is imperative these two groups work in tandem to ensure the core business model succeeds.
Otherwise, a continued disconnect between sales and marketing could impede your long-term growth or worse, result in the shuttering of your organization.
When marketing turns it back on sales
An increasing number of businesses today are making significant investments in social media and content for their owned and earned media channels; others are investing in SEO and lead generation campaigns. But one thing is for certain; most companies do not have a sound plan for integrating the efforts of a marketing campaign with their sales team…