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There is a constant tension between Sales and Marketing.
While both are focused on the same end goals, these departments often struggle to align.
And while having a competitive spirit can be good for a business, internal departments should not battle with one another.
Perfect harmony is a lot to ask for, but there are things you can do to better align these departments and make strides towards creating a more productive relationship…
Can You Feel the Love? 12 Tips for Aligning Sales and Marketing
