Mmm, coffee. I'd bet that most people reading this probably drink it everyday. And while some people are very particular about how they like their coffee -- others don't care as…
Sometimes your marketing automation platform needs a helping hand. Image by Chris Isherwood via Flickr. Hey podcast listeners: we’re slowing down the frequency of our podcast episodes over the summer.…
Are your readers on a clear course toward conversion? Image by Marko Derkson via Flickr. Having awesome content isn’t the be-all and end-all of a successful content marketing strategy. If…
"Everyone should learn how to code." This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we…
It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And as result, he’s amassed a net worth of over $5 billion and become one…
Don’t just point and shoot: are your video campaigns backed up by data? Image by J. Sawkins via Flickr. How can you make your marketing videos delightful while still reaching…
In recent years, interest in landing page design has been steadily on the increase. Just check out this graph from Google Trends: Landing Page Design Trends You Should Swipe Left…
In this episode of the Call to Action podcast, we have a story of how a clever blog post title halved our open rates. Then, we break down some email…
Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing,…
To borrow a phrase from LL Cool J’s immortal poetry, “Don’t call it a comeback …” Podcasting has been around for years. Unless you’ve been unconscious for the last year,…
Here’s a blogging strategy that would make Data proud. Image by JD Hancock via Flickr. As content marketers, we pour our heart and soul into every piece of content we…
So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once? Podcast: Play in new window…