Are your readers on a clear course toward conversion? Image by Marko Derkson via Flickr.
Having awesome content isn’t the be-all and end-all of a successful content marketing strategy. If you’re not being deliberate about how you send your readers down your marketing funnel, you’re not going to see results.
In this episode of the Call to Action podcast, co-founder Oli Gardner recalls how Unbounce used an ebook to generate leads before our product was even ready…
