Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks,…
The search engine goliath Google hath laid down its wrath once again -- this time targeting the mobile web. On April 21st, 2015, Google began rolling out its "mobile-friendly" update,…
Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the…
The term “mobile marketing automation” tends to be everywhere these days, used by many companies to refer solely to app re-engagement and retention. If a user hasn’t opened an app…
What’s the best way to market your mobile app or game? I reached out to a variety of experts including app developers, game studios, app summit organizers and extreme gaming…
We’ve all read a metric ton of marketing articles telling us that “A mobile marketing strategy is a must.” If it feels like you’ve been hearing that forever, it’s because…
Optimize your emails and help Keanu turn that frown upside down! Did you know that almost 66% of all emails are now opened on a mobile device? A statistic all…
According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads…
Do you have a marketing strategy in place to cater for people using mobile devices? If not, your business could you be losing customers! In light of Google’s recent mobile…
Google’s mobile algorithm update is rolling out! Webmasters must have their sites up to par with accepted mobile optimization standards. Since this announcement from Google came out in February 2015, professionals…
Join us for this live webinar on Wednesday, April 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Ignoring mobile marketing now is to risk certain death in a world…
As you know, Google has announced that as of today, the algorithm will be expanding its use of mobile-friendliness as a ranking signal for mobile searches. The majority of websites…