Image credit: Shutterstock There are many myths and misconceptions in marketing for the elderly that should be cleared up immediately. Brands often tend to overlook the over-65 demographic, believing that…
Are your email marketing campaigns optimised for mobile users? Want to know some common mistakes that could be holding your campaign back? With more people opening emails on mobile devices…
It's no surprise that mobile is becoming a dominant force in marketing, with global spending on apps expected to hit $35 billion this year. And, it's no wonder brands are…
Now that the shine is worn off of mobile commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought.…
The digital ecosystem has reached a critical inflection point: mobile exceeded desktop usage for the first time in Internet history. This trend creates new opportunities and challenges for the digital…
Google recently debuted a new mobile feature called "Purchases on Google," which makes buying products directly from mobile search advertisements easier for consumers. Consumers turning to Google for search on…
So you heard about Google’s mobile friendly update, you rushed to get a mobile version of your website created, but have you followed Google’s guidelines when it comes to SEO?…
Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also…
Many people reading this article will be using a mobile device or tablet to do so. In fact, there are now more than 7.2 billion mobile devices around the world…
Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and…
Because the use of cell phones has skyrocketed and continues to outpace other technology, you have to ensure your search engine optimization techniques account for smart phone usage. In other…
Has your website been optimised for mobile search? Did you know that Google shows different results to mobile users? With Google introducing mobile friendliness as a ranking factor, mobile SEO…