Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power, and the U.S. Census Bureau…
image: tongro images/corbis This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Marketers want to reach Generation…
Every generation is different; they are exposed to diverse cultures, thoughts, policies and technologies making them so different. What is true today of your marketing principles may turn out to…
Snapchat launched video ads this year in an effort to stay competitive in the digital world, where its app is among the most popular messaging services among youths, in particular.…
Advertising in the eyes of many millennials has a very negative connotation. Push marketing has made ads an unwanted distraction as they interfere with the user experience on social media. For this reason, instead…
There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter parents. And…
It has been general consensus that millennials are selfish, narcissistic, self-obssessed generation with a sense of entitlement. While undeniably these issues are present, the whole generation can’t be entirely rotten.…
At about 80 million strong, the millennial generation, which comprises those born between 1980 and the early 2000s, is the largest generational cohort in US history. As this diverse demographic…
Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me. The report was based on…
What kind of people are Millennials? And how does their demographic think about what they buy? This infographic from the Canadian Marketing Association considers just these questions. The largest proportion…
There are currently 80 million Millennials in the U.S. – nearly one-fourth of the total population. And, with an annual buying power of $200 billion, they are the most lucrative…
As the baby boomers phase out from being the majority age group in the workforce, millennials like me are stepping up and will account for more than 50% over the…