Marketing Automation

Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re…

I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are…

As many of you may know, the Marketo Marketing Nation Summit 2015 (#MKTGNATION) is this week. As I was preparing for my trip, I started thinking about the importance of…

One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily,…

Many of the small businesses have this delusion that the marketing automation tools are made for big fishes only. However, there are some tools; you might not know about, that…

Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact…

When shopping for marketing automation technology, many marketing teams dive into the vendor selection process because they’re trying to fix a big problem in their current process or to set…

Recently at Inbound.org, weve brought on two fantastic community managers, Mary Green @MaryGreenIMand Nichole Elizabeth Demere @NikkiElizDeMeré, to own the day-to-day frontline - awesome for a semi-introvert like me to…

The notion of automation in business usually by default offers some very attractive and on the surface, lucrative prospects. Automation simply allows us to focus on tasks we view as…