Clicks and traffic are the lifeline of any online business. It’s the blood in the veins… the air in the lungs. Without clicks and traffic, you have no online business.…
I am a big advocate of data-backed content marketing and insist on writing data-backed posts, because crunched data shows promising patterns that your website visitors or social media followers might…
image credit: shutterstock.com From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien's "Peace for Paris" sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing…
If you're anything like me, you've probably had your fill of marketing buzzwords. (And we're not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in…
image credit: shutterstock On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How…
image credit: shutterstock.com This past week, my employer brought in a chiropractor -- let’s call him Dr. Dave -- to talk to my co-workers and I during lunch. Dr. Dave…
image credit: shutterstock Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is. In a technology-saturated age where…
The lip balm giant's plan to drop the letter B from their products and plant a billion flowers is working. credit: getty images Bees -- those busy buzzing insects that…
As a human resources professional, you understand just how important it is for your organization to bring in top-quality talent. You’ve also probably discovered just how difficult it is to…
image credit: shutterstock In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations, and after working with these ambitious business people, nine of…
Failure to plan is planning to fail. We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and…
As part of a refresh in our approach here at Social Media Today, we’ve introduced a new SMT Influencers program to help share the insights of the brightest minds in the social…