Pros & Cons of Responsive Landing Pages For SEM
Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. Gone are the days when a mobile strategy…
The Agency Guide to Selling Clients on the Value of Landing Pages
One stock photo actor pretends to explain landing pages to another. Image source. Have you ever tried explaining to a non-marketer what a landing page is? If you haven’t, expect…
The Landing Pages You Need for Your Event Marketing: Before, During and After
For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They’re a chance to build your brand and cultivate your identity…
Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day…
7 UX Principles for Building Higher-Converting Landing Pages
If they don’t understand your landing page, you’re doing it wrong. Source Take a look to your left. Now look to your right. The people on either side of you…
Squeezing More Value Out Of Your Most Important SEO Landing Pages
Key landing pages not performing as well as you'd hoped? Check out columnist Tom Demers' helpful guide to getting the most out of your best content. I recently wrote…
3 Resources that Will Help You Craft Smarter Landing Pages
Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker. You thought that person understood what you said,…
Learn to Create Emotionally Engaging Landing Pages with These 4 Examples
40% of web users will leave a page if it takes more than three seconds to load. But they’re not just waiting for a page to load — they’re waiting…
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep…
5 Tips for Building Landing Pages for Social Media Campaigns
Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a…
This Cognitive Bias Will Help You Create More Persuasive Landing Pages
PSST: This post was written by Talia Wolf of Conversioner. You can see her speak at the Call to Action Conference in September – so get your early bird tickets…
How to Identify and Fix Friction on Your Landing Pages
You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren't doing what you want them to do when they get there. But why? Often…