Pros & Cons of Responsive Landing Pages For SEM

Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design.

 

mobile-responsive-design5-ss-1920Gone are the days when a mobile strategy could be delayed or ignored. Today, online marketers must consider how mobile visitors are addressed on their landing pages, and there are three widely accepted methods for this: responsive design, dynamic serving and separate mobile URLs.

I will not go into all of the details of each here. Suffice it to say that responsive design utilizes a fluid layout which changes and adapts to whatever the visitor’s screen size happens to be; in other words, mobile and desktop visitors are served the exact same URL/content, just laid out differently depending on screen size. The other two options, dynamic serving and separate mobile URLs, involve serving different HTML code or entirely different pages to mobile visitors…

Pros & Cons of Responsive Landing Pages For SEM

CopyRanger

Rick Duris is CopyRanger.

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