At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot (alot) of internal conversations around how these fit…
When I say intelligent content, what jumps to your mind? A content engineer might think of thetextbook definition: content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable,…
In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m…
It was early February 2014. I was super proud of myself because I had just finished the entire agenda for Content Marketing World 2014, still seven months out. As I…