When I say intelligent content, what jumps to your mind? A content engineer might think of thetextbook definition: content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable. A marketer or user-experience professional might call up this often-touted description: content that’s delivered to the right people, at the right time, in the right format, in the right media, in the right language, in the right version.
Here’s another way to think of intelligent content: the best dinner party ever.
It’s no accident that we use the term consume to describe what people do with both food and content. In both cases, the effects on the consumer are similar: trust or disdain, appetite or loss of it, delight or distaste, satiation of having our needs met, or the bitter taste of dissatisfaction…
