In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?
While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.
Yes, it may seem like the company line, as Content Marketing Institute recently purchased Intelligent Content Conference, but I’ll be honest. When I heard the acquisition news, I wasn’t all that excited. I thought the topic of intelligent content would be boring – not to mention that it wasn’t immediately evident to me how it tied in with content marketing. And, to be even more frank, I was a bit hesitant to dive into a world that I thought would be very technical and heavily focused on things like DITA and XML.