When Should You Start Influencer Marketing? [Infographic]
Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar…
Debunking four popular myths about influencer marketing
It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them. This message, delivered at Fashion and…
Why Influencer Marketing is more Effective Than Traditional Marketing: An Interview With ReadyPulse CEO Dennis O’Malley
In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do…
Influencer Marketing: It’s The Uberization of Marketing
Adrianna (“AG) Bevilaqua, Sherri Langburt and Heidi Nazarudin joined #SMTLive on November 10 to talk about the future--and the present--of Influencer Marketing. Baby, it’s come a long way since the…
Psychology and #Marketing: What Influences Our Decisions
According to this definition, the sole purpose of marketing is to develop satisfying relationships with customers that benefit both the organization and its customers. But that is hard to do…
6 Influencer Marketing Strategies to Boost End-of-Year Sales
by Kristen Matthews Kristen Matthews is the marketing and community manager at GroupHigh, a blogger identification and analysis platform. She loves the collaborative elements of digital and social marketing, so…
How To Run Social Giveaway Campaigns in Collaboration With Influencers
Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social…
Has Essena O’Neill signalled the end of influencer marketing?
In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process. But are…
4 Reasons Why Influencer Marketing Should Be Part of Content Marketing Strategies
With the Content Marketing Institute predicting that marketers will allocate 42 percent of their budgets to content marketing, and the savviest among them allocating 46 percent of marketing dollars, there…
How 7 Top Influencers Share Great Content on Twitter
The digital battle is on! Content competition is fierce. One billion websites, two billion plus social media users and 3 billion plus mobile owners. So you need to break through…
Influencer Marketing: A Growth Hacker’s Dream
From society hacking to body hacking to biohacking to growth hacking, “hacking” old methods to refurbish and reinvent new, creative solutions, is all the rage. Growth hacking is traditional marketing…
The Growth Of Social Influencer Marketing
Traditional marketing is great for business, but in today’s world, social influencer marketing is even better. Social media has disrupted the balance of power between brands and customers. Social media…