Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say…
The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In…
With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche…
Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram,…
Influencer marketing was the "it" marketing tactic of 2015. But it's not as easy as it might sound, especially when you're working with high-level influencers for complex social campaigns. Add…
Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your…
Big brands are successfully investing in influencer marketing in creative and interesting ways, and it’s an avenue equally accessible to smaller businesses. Youtube vloggers, bloggers, and other social media stars…
Influencer Marketing programs for B2B companies tend to focus on a handful of marketing objectives. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the…
Pitching an influencer can be soul-crushing. After sending a highly-targeted pitch, you can spend the next few days wondering whether or not your email was even opened, and in all…
Ten years ago, if you had told me there would be these things called selfies in the future, and that common, everyday people would be using these selfies to, among…
This year, headlines throughout the marketing blogosphere proclaimed that influencer marketing is “the next big thing.” At TopRank Marketing, we have been refining our influencer marketing strategy for nearly a…
“Influence” has taken on a new meaning in the PR and advertising industries. Prior to social media, having influence meant writing scholarly articles on a subject or being the go-to expert…