Are you looking to increase your visibility on Instagram? Have you considered reaching out to influencers? Partnering with influencers increases reach, brand awareness and revenue. In this article you’ll discover…
Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns use influencers to spread the word.…
One of the biggest trends creating buzz in the digital marketing industry is influencer marketing. Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive…
Have you heard of Influencer Marketing? Would you like to know how you can use it to build your business? An influencer is usually someone with a large social media…
Entertainment marketers have been savvy adopters of influencer marketing to build buzz, drive tune-in, and entice consumers to make a pre-release purchase. There are many factors that have led marketers to…
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand…
Editor's Note: This is the first in a two-part series. You've heard of Instagram. You know that it's massively popular. You know that some brands are using it in innovative…
As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect…
If you haven’t heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a…
Image credit: matt.gleeson.74 | Foap.com With every tweet, Instagram photo and Facebook post, the digital world is becoming a far more cluttered space. In turn, customers are cutting to the…
Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Brands build…
There's no doubt about it, influencer campaigns are the hot topic in the world of brands. When matched with the right brand campaign, a blogger with a highly engaged audience…