Facebook Fan Page vs. Profile: Know the Difference
A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher…
15 Things Smart, Social Savvy Business Marketers Never do on Facebook [Podcast]
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. 1.09 billion daily active users 989…
10 Excellent Examples of Video Marketing on Facebook
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns…
Facebook Releases Data on Usage Trends Over Summer [Infographic]
Summer’s about to hit the northern hemisphere, which means people will be out and about, catching up with friends, sharing moments. That also means increased sharing on social – according…
6 Things Every Publisher Needs To Know About Facebook’s Instant Articles
Despite the growing number of mobile users, the mobile user experience is still often overlooked by many brands and publishers. It can take forever to load some websites on mobile, and once…
12 Ways Facebook Can Utilize Emotional Data From Reactions
Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to…
5 Strategies That Are Way More Effective Than Buying Facebook Likes
Let’s face it—we all want to be liked. Sometimes we want it so much we even think about “buying” Facebook likes. We’ve said it before, and we’ll say it again:…
How To Create Successful Ad On Facebook [Infographic]
“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a…
11 Little-Known Facebook Features You can Try Today
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Sweet! But…
How Facebook Calculates What Appears In Your News Feed
The problem with Facebook organic reach can be summed up in one single graphic:Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent…
13 Ways to Use Facebook Events for Your Brand
The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever.…
15 Best Practices for Facebook Live
Facebook Live, the social network’s live broadcasting feature, is certainly generating lots of buzz lately. And that’s perhaps in part because it is reportedly one of the platform’s highest priority initiatives—and even…