How to Use Advanced Facebook Ad Targeting
How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase…
Why Facebook Is Blue: The Science of Colors in Marketing
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see…
How to Use Facebook Groups for Business
Are you looking for new ways to connect with Facebook fans? Have you considered starting a Facebook group? You may already use Facebook groups for networking, but you can also…
HOW TO FIND AND ENGAGE WITH YOUR TARGET MARKET ON TWITTER AND FACEBOOK
So you’ve setup your Twitter profile and Facebook page and you’re just waiting for the fans and followers to roll in and start buying from you? Sadly it isn’t as…
5 Smart Ways to Increase Your Facebook Page’s Organic Reach [Infographic]
Does it feel like your Facebook Page's organic reach is slowly slipping away from you? You're not alone. According to Ogilvy, organic reach for brands on Facebook has seen a…
The Insider’s Guide to Facebook Advertising
Hey everyone! First, let me apologize for the delay in this part of our Facebook Marketingseries. I was unfortunately hospitalized with pneumonia over the holidays, and have just recently returned…
When It Comes to Content Marketing, You Should Absolutely Double Down on Facebook
Image credit: Images Money | Flickr To paraphrase Mark Twain: the reports of Facebook’s death have been greatly exaggerated. There has been a Princeton study claiming that Facebook’s growth had stalled, a much…
Get the Edge in EdgeRank: 5 Facebook Marketing Tips
What's Facebook Edgerank? Put simply, Edgerank is the algorithm that Facebook applies to our content to determine what's going to show up for users in their News Feed. Facebook continually…
The Ideal Posting Frequency for Twitter, Facebook and Your Blog
How often do you update your blog or post to Twitter and Facebook? Do you have a plan in place or do you just post when you can? The guys…
Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing
Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a…
Facebook Instant Articles: What It Means for Your Content Marketing
Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load…
Why Your Facebook Page is Dying and What You Can do About it
Have you noticed your Facebook page posts are being seen by fewer people lately? Are you considering giving up on Facebook altogether? Facebook announced a while back that they will…