Facebook Instant Articles: What It Means for Your Content Marketing

Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook.

Facebook Instant has two stated goals:

  1. Reduce the time it takes to load an article in the Facebook mobile app
  2. Create a more immersive reading experience within the mobile app

The results so far are impressive. Check out this side-by-side load time comparison, as well as the visual examples on Facebook’s announcement page…

Facebook Instant Articles: What It Means for Your Content Marketing

CopyRanger

Rick Duris is CopyRanger.

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