When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]
You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails. However, an unsubscribe isn’t the end of the world.…
5 Smart Ways to Use Email Signature Marketing
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or…
Video Email Marketing: 8 Nuts & Bolts Steps to Remember
“Video Email Marketing offers a return 280% higher than traditional direct mail.” – Gartner Research Today’s cluttered digital landscape makes it a tough challenge to capture consumers’ attention and hang…
The Impact of Responsive Design on Email Engagement
Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. The report was based on…
Exploring Email Marketing Options For Beginners
The world of digital marketing, like any tech-dependent industry, is in constant flux. As new technologies evolve and trends rapidly replace one another, it’s extremely difficult for one particular strategy…
How to SMARTen Up Your Lifecycle Emails
Let’s face it: sometimes we have dumb goals. We want to be fitter, happier, more productive without bothering to sit down and figure out why and how. SMART goals is…
The Ultimate Guide to Email Marketing for Retail
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective…
10 ways to reduce email unsubscribes
A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and…
Email Remains the Heart of Cross-Channel Marketing
image credit: shutterstock Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into…
7 Ways Sales Emails Fail & 7 Ways to Win
Like you, my email inbox is filled with email marketing newsletters, requests for information, spammy emails that managed to make it through my filter and the urgent things I actually…
The ultimate 2016 email marketing benchmark guide
Email continues to be an extremely important marketing channel, so it's important to know how well your email efforts are performing. But while it’s easy to find out how many clicks,…
Do Consumers Read Emails Sent by Businesses?
What percentage of emails sent by businesses are viewed by consumers? What share of messages end up in spam folders, on average? To find out, Return Path examined the activity…