Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing.
But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against.
A new report from Sign-up.to analysed more than 1bn emails sent through its platform across all sectors and devices to create some email marketing benchmark figures for 2016…
