“Video Email Marketing offers a return 280% higher than traditional direct mail.”
– Gartner Research
Today’s cluttered digital landscape makes it a tough challenge to capture consumers’ attention and hang on for more than a split-second. Mixing up your mediums for repeated exposure through preferred channels can up the odds a lot. One method, incorporating video into email marketing, has proven itself to be among the most potent ways to increase email engagement, breaking through that clutter and demanding attention.
But behind that success are some nuts & bolts rules that can make or break a campaign’s success. Here are the eight top points to consider when trying to reach customers and build relationships with video email marketing:
