As a marketer, sending promotional emails is probably a common revenue generating tactic in your marketing toolkit. How often you send emails can have a significant effect on your company…
While other channels tend to get much of the hype, email marketing continues to be the most widely used and effective digital marketing tool for engaging with B2C and B2B…
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses manage to stand out in…
Would you like to send email newsletters to your clients and prospects? Want to know the tools that can help you get started? We talk about how to optimise your…
by Walker Donohue The email list is the traditional way for marketers to reach customers. It's been around the longest and in some ways it's still the best. Growing a…
Email marketing continues to be one of the cheapest and most effective ways to market businesses and brands of all sizes, yet marketers are still trying to crack the code…
When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it…
Tony Hsieh has a weird method for organizing his inbox. As the CEO of Zappos, and arguably the most successful Las Vegas entrepreneur in recent history, I was surprised when I…
Driving traffic to your website and then monetizing the traffic just keeps getting harder. But if you have a newsletter, you might be sitting on a revenue gold mine. It seems…
Improve open rates and grow leads. IMAGE: Getty Images Marketers spend a lot of time thinking about how to get new customers. We publish content, tease it through social channels,…
In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing —…
The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once…