Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever.
But somehow, a handful of businesses manage to stand out in the inbox. Some rely on data to monitor behavior and trigger messages. Others invest in good, old-fashioned branding. Still others make their mark with great copywriting. There is no right way but there are plenty of wrong ones.
Regardless of your approach – and all three can work in any industry – there’s a fine line between emails that improve your customers’ experience and emails that hurt it…
