When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?
For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable — and definitely not worth passing on to others.
Memorable promotional emails are a dime a dozen — and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks…
