Email Marketing

Want your email marketing campaigns to be more successful? Follow in the footsteps of these companies doing it right. credit: getty images When used correctly, email marketing can increase sales,…

“I can’t wait to get more email today!” Said no one ever. So why would you ask, “Would you like to join our email list?” This isn’t to say people…

In my previous blog post “Guide to Setting Up Email Workflows for Webinars,” I mentioned that smart content is a great idea if you want to target your follow-up emails…

image credit: shutterstock.com The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message…

As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you…

So I did a little math this morning, while waiting for my plane from Sydney to Canberra. (Pronounced "Can-bra," as I learned.) Between 2005 and 2015, I’ve sent close to…

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. Sure, it might not be as cool, but it has…

It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic digital marketing techniques*. The reason? The people who have given…

There’s been a lot of change over the last few years; customers have changed, so have sales strategies. Many of the original email marketing techniques are now outdated, An email…

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way…