I’ll start this post with a warning. This is part 1 & 2 of a whopping 10,000+ word guide to eCommerce email marketing. Before you continue, bookmark this page now…
Email subject lines are our first (and sometimes only) chance to make a good impression on our subscribers, so making them interesting and compelling is essential to your email marketing…
Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this…
Email marketing is said to generate 50% more sales when compared to other marketing techniques, and has a conversion rate higher than most social media platforms. Even though we live…
Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still…
Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. The report was based on data…
Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives. With over one billion social media users,…
A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016.…
The journey of an email marketer towards successful email campaigns is quite bumpy. The misery of dealing with multiple email clients, the need for responsive emails for smartphones, and the…
This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many…
Managing your email inbox can feel like playing a never-ending game of whack-a-mole. Just when you think you've gotten to inbox zero and start doing your little victory dance ...…
Does your email open rate disappoint you? Are you looking for ways to improve? These days, blogs are placing a spotlight on email marketing by converting traffic received into subscribers. This…