Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives. With over one billion social media users, adding the power of social media to your email strategy can produce large campaign response lifts.
In fact, one study found that emails including social sharing buttons have a click-through-rate 158% higher than emails that do not include social sharing buttons.
Here are five ways that marketers can tap into these big numbers to build customer relationships and sales with social-powered email marketing:
