Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.
The report was based on data from a survey conducted in November 2015 of 506 email marketers from the Campaigner customer base.
Some 44.3% of respondents say earning new subscribers will be one of their top two email marketing challenges this year; 41.5% say creating compelling content will be a major challenge; and 26.3% cite increasing open rates…
