Practicing good inbound marketing means sending emails to people who actually wantto hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or…
image credit: alexey boldin | shutterstock There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email…
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the…
A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher…
It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in…
Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything we needed (or so we thought):…
Email is a powerful medium for marketers because it’s personalized, high-ROI, and preferred by customers. In fact, 60% of US consumers prefer email for receiving updates and promotions from brands,…
Transactional email, while not always as sexy as marketing email, is still an extremely important component in your mailing strategy and it deserves your attention: transactional emails get 4-8x more…
With so many emails hitting inboxes every day, grabbing your subscribers’ attention can be tough. Holding onto their attention once they open? Even tougher. But trying to keep them continuously…
Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are…
Email marketing in SaaS is a hard thing to figure out. What emails do you need to send? When and how often do you need to send them? What should…
image credit: shutterstock Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital marketing trends come and…