5 Digital Marketing Tools Your Business Isn’t Using But Should
I remember when I first started out in the digital marketing space several years ago – there were not nearly as many tools available as there are today. For a…
10 Signs You’re a Better Digital Marketer Than You Thought
“Digital marketing” sounds big and scary. Even the most adroit web users shy away from laying claim to being an expert digital marketer. Over the past few years, however, I’ve…
5 Digital Marketing Compliance Rules You Need to Know
Navigating the legal waters of digital advertising can be tricky. Nowadays compliance involves more than just getting a copyright, applying for a patent, or adhering to TCPA rules. How you…
7 Big Reasons Digital Marketing Rocks
It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services,…
5 Simple Steps to Creating Profitable Promoted Pin Campaigns on Pinterest
Advertising is different from SEO. While SEO is almost identical no matter which search engine you’re talking about (and there aren’t too many), advertising is not. The process of creating ad campaigns on…
Search Engine Marketing: The Alchemy of Our Age
image credit: getty Practitioners of alchemy strove to turn common metals into gold. It was a magical effort to achieve wealth. Unfortunately for its adherents, no compound was ever discovered…
A Step-by-Step Guide to Creating Reader Personas
There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help).…
The Long and Short of Digital Marketing: How to Plan Your Time
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car…
Google Adwords Tips to Create Highly-Converting Search Ads
Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work. Specifically, because ads require constant optimization — both before the start of a campaign and…
3 digital marketing pros sound off on upcoming Instagram algorithm
Many are anxious about Instagram's announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers…
How To Use Lead Scoring To Better Engage Prospective Clients
Lead scoring - the ranking of prospective clients (i.e., leads) according to the value each might bring to your business - is one of the most valuable tools in business development (BD) and…
5 Social Media & Digital Marketing “Must Haves” For 2016 – Part II
In Part I, I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to…