Running pay-per-click (PPC) ads on Google (through Google Adwords) is a great deal of work.
Specifically, because ads require constant optimization — both before the start of a campaign and during a campaign.
Moreover, the ads work on real money, and can often prove costly. For this reason, unoptimized or ineffective ads can really hurt a business.
This post offers you tips that can help you optimize your ads and campaigns on Google Adwords, and increase your website traffic and conversions…
