What Do Marketers Really Want in Data and Technology?
Marketers get data – or at least they get the importance of data. Data answers questions such as: Can you help me understand my customers? Which customers are my best…
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out…
The Hidden Power of IoT Data Can Help You Topple Your Competitors
The massive amount of data being collected by software, hardware, and services is reaching unprecedented levels. As new innovations and products come to market each day, more companies—both industry giants…
How To Turn Your Data Into Content Marketing Gold
With every brand out there becoming a publisher, it’s harder than ever to make your content stand out. Each day, you have a choice. You can play it safe and…
Using Second-Party Data To Expand Reach & Improve Your Retargeting
Second-party data can be extremely valuable to marketers, yet it's not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt…
The Types of Data Brands are Collecting with Social Media Contests
Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting?…
How To Find The Right Content Distribution Channels With Data
So you’ve just finished a very good piece on a topic that your research shows is ‘hot’ right now (and thus meant to attract a lot of attention, shares and…
A Simple Guide to Choosing the Right Chart for Your Data
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website…