The Types of Data Brands are Collecting with Social Media Contests

Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now?

To answer these questions, we analyzed a database of nearly 1 million promotion forms that brands around the world have created using ShortStack

The Types of Data Brands are Collecting with Social Media Contests

CopyRanger

Rick Duris is CopyRanger.

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