4 Delightful Editing Tips to Make Your Words Dazzle and Dance
Do you ever read back a draft of your writing and wonder what happened? Red-cheeked, you thought your draft was complete. You felt excited. Brimming with enthusiasm. You knew it…
3 Reasons Why Great Writers Always Work Alone
Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate: There’s no “I” in “team!” Let’s brainstorm! Crowdsourcing! And it seems there…
Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]
If you want to write copy that converts, you can’t afford to be lazy. Image by Martie Swart via Flickr. Copywriters walk a fine line between adhering to best practices…
7 Deadly Sins of Blog Post Writing
In the realm of writing, one could easily confirm that blogging is more of a science than an art. Great content is key to any great blog, but if that’s…
Hold “EM or Fold ‘EM When To Call Copy “Finished”
I will never marginalize the effort that creating quality content requires. Unlike, say, accounting, the creative process, whether it’s writing, editing, or design, is very subjective. It requires you put…
WRITING YOUR OWN WEBSITE CONTENT? HOW TO SPELL WORDS YOU DON’T KNOW
Do you write your own website content or run a business blog? Do you struggle spelling words you don’t use very often? For many small businesses there aren’t funds available…
12 Best Practices For Writing Website Copy That Actually Converts
All of the fantastic copy in the world, no matter how delightful to read, means nothing if it doesn’t convert. If people read your copy and then leave thinking “that…
The 5 Skills Every Content Marketer Must Have [PODCAST]
image source. Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers. On this new playing field, what exactly does it take…
5 Essential Skills for Content Marketing Copywriters Today
It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed. How important…
5 Tips to Punch Up Your Product Descriptions
Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that.…
8 Free Courses on Content #Marketing and #Writing
Whether you’ve given writing content for the web a shot or not, it’s safe to say that in most situations a little bit of training is needed. Writing content online…
20 Copywriting Lessons from Stephen King
Shock! Horror! That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about…