Common Writing Mistakes that Distract from Your Message
We’ve all done it: you spend time crafting a thoughtful blog or social media post, you feel satisfied with the end result, and joyfully push send. Then, you review your…
One Skill that Will Take Your Writing from Good to Great
Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge: “Send me a favorite piece of your writing and I’ll…
When to Hire a Copywriter
Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes…
Cut the Crap and Write Better Now
“Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do. But, if you…
Rainmaker Rewind: How Advice Columnist and Author Heather Havrilesky Writes, Part One
We always have great guests on Rainmaker FM, and this week is no exception … This week’s Rainmaker Rewind features an interview on The Writer Files with advice columnist…
The Biggest Lie in Copywriting
I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s…
The Most Common Copywriting Mistakes
Here’s a statistic that is not a typo: The error rate for the average typist is 8 percent. Put another way, for every 100 words you type, only 92 will…
4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
This YouMoz entry was submitted by one of our community members. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect…
The 10 Essential Ingredients of Successful Sales Pages
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct…
3 Ways Writing Helped Me Build a Business, Launch a Dream, and Find My Purpose
“What’s happened to you is rare,” my friend Mark told me in a conversation that persuaded me to quit my job and write full-time. “Nobody saw it coming. I know…
The 5 Golden Rules Of SEO In 2016 [Infographic]
At least once a day, Google “improves” its search engine, which can have the effect of shuffling more than 60 trillion web pages like a deck of cards. Like a…
The online copywriter’s paradox: How to write for your audience & yourself
Writing copy online is difficult. On one hand you have a set message to deliver, but on the other you have be interesting. Otherwise, you risk losing your easily-distracted audience.…