The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
Whether it's the first or the billionth blog post you've ever written, blogging can sometimes feel like you're shouting in a crowded arena. No matter how loud you scream, you…
[Checklist] 5 Copywriting Elements to Test On Your Landing Page
Ah…Copy. Bittersweet, it’s the life-blood of any landing page and ought to be tested often. One of the best things about any copy test is that they are easy to…
4 Copywriting Principles that will Make New Users Like You
It doesn’t matter if you’ve created a valuable product experience and a beautiful visual flow to help users get started. If you fill that flow with poor copywriting, your new…
How To Write Results Driven Copy (The Ultimate Copywriting Tips Guide)
Copywriting is an art form. In order to capture the attention of your ideal client, you need to know how to write copy (words) that speak directly to her. This…
Tips to Effective Copywriting
Copywriting is essentially when one writes as part of advertising or marketing, in order to attract business or followers. This form of writing can be used to both sell people…
Fast Five Video – Fast Copywriting That Anybody Can Do
Copywriting seems to be a four letter word for many business owners. It is impossible to do well yourself and hard to afford the services of a pro. Not so.…
Gimpy Web Copy? Use This 4-Step Formula to Make It Killer
Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action? If you said “yes,” then the 4 Ps…
OUTDATED CONTENT: HOW TO CONSISTENTLY EVALUATE THE QUALITY OF YOUR COPY
The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn’t help the…
Copywriting Terminology Glossary – Understanding Common Copywriting Terms
Whenever you’re coping with a copywriter, a number of phrases might come up that you simply’re not acquainted with. If that occurs, by no means be afraid to talk up;…
How to integrate copywriting in your startup’s design process
This article was originally published at Fast Company. After publishing 5 principles for great interface copywriting, I heard from hundreds of entrepreneurs, designers, and product managers who wanted to learn more…
5 Brain Hacking Copywriting Secrets to Soar Conversions and Sales
If you’re reading this post, chances are that you’re selling something: a coaching package, a service of some kind, or a product. You know that your sales and conversions could…
How To Improve Your Copywriting That Drives Readers
Do you want to improve your copywriting? Want to write better blog posts for your audience? When I first started blogging, I was terrible at writing. Well, I wasn’t terrible,…