Bridgeway Software, a provider of legal services management solutions, was a successful company that had never made a real investment in marketing. Its founder Pat O'Donnell believed that if you…
Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably not, although she did deliver the opening keynote presentation at…
Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders…
“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know…
I just read the top 10 search results for SEO content strategy so you don’t have to. Here are the big takeaways: Focus on publishing compelling, quality content that is uniquely…
If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be…
Developing social media content is a great way to boost your content strategy and drive traffic to your website. There are many tools for managing social media, but perhaps one…
At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content. And we have a lot (alot) of internal conversations around how these fit…
Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying…
My recent revelation: When I write, my audience is always top of mind. However, when I look across all of CMI’s websites and channels, I worry that we’re not providing…
J.I. Rodale, the founder of Rodale Inc., publisher of Prevention and several other magazines, was dead at the age of 72. What was even more shocking was where he died.…
Producing interesting and engaging content has become a cornerstone of inbound marketing strategy for companies big and small. Yet consistently creating quality content that appeals to your audience is no…