Quick. When I say Kristina Halvorson, what term do you think of?
“Content strategy”? Probably. How about “content marketing”? Probably not, although she did deliver the opening keynote presentation at Content Marketing World (prompting one veteran conference-goer to tell me that it was the best talk she had ever heard there). But while Kristina is not a content marketer, much of what she says about strategy applies to the work we do…
Content Strategy for Marketers: Insights From Kristina Halvorson
