The following is a guest post by Lauren Jung. Lauren is the co-founder ofTheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.…
Two heads are better than one. It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t…
What makes your content good? Are there some ingredients that belong in all, most of your content marketing. Yes, there are. 6 Ingredients to a Content Marketing Strategy I can…
When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their strategy revolve around what topics their target audience is searching for,…
Kyle’s Note: Chris Kilbourn never fails to amaze me, he is an inspirational and innovative marketer. In this post he shares some of the best strategies for a very new…
In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run. However, only 21% said they were…
Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from…
The power of social and SEO combined can give you a huge boost in getting discovered online. Big news. Google and Twitter are seeing each other again. And that means…
Authenticity is important in social media, especially any time prominent influencers are involved, mainly athletes and celebrities. The large number of impersonators on social media means that it’s often difficult…
With companies planning to increase their digital marketing spending over the coming months, the spotlight is on online marketers to implement strategies that deliver high ROI. They need to take…
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Integrating Your Content Marketing Strategy with Employee Advocacy. This webinar…
We had nearly 1,600 people sign up for our webinar last week on “How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog…