6 Data-Backed Lessons for Content Marketers in Europe
Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and…
6 Tips Content Marketers Need to Know About Mobilegeddon, Google’s Big SEO Change
Since nothing is worth talking about unless it’s tantamount to the end of humankind, “Mobilegeddon” is now upon us. If you’ve somehow missed the panic that tore through the Internet this…
Three Misconceptions About Modern SEO That Confuse Content Marketers
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated…
35 Enviable Brands That Blow Content Marketers Away
It’s a free-for-all out there. These days, competition for audience attention is intense — and in some cases, cutthroat. Some of the world’s most respected brands have decided, instead of…
What Content Marketers Can Learn from Dating [INFOGRAPHIC]
Content marketing is often compared to dating. You wouldn’t say “will you marry me” after just one date, so you probably shouldn’t say “buy my stuff” as soon as someone lands on your website…
‘SEO Is Not a Unicorn’: 3 Crucial SEO Tips for Content Marketers
The supposed effectiveness of keyword stuffing and manipulative linking are just a few of the myths about SEO roaming around the marketing world. Some people even think social media has…
Do Content Marketers Need To Have Writing Skills?
In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired…
The Content Marketer’s Guide to Writing a Book
Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty…
Martin Luther King Jr. Inspiration For Content Marketers
Get inspired by Martin Luther King Jr. for your own content marketing projects and achievements. The demands of content marketing are such that in order to succeed, one must have an…
Social Media Advertising for Content Marketers: Insight from Salesforce’s ‘2015 State of Marketing’ report
Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide. Results of the survey point toward a significant investment in social media advertising…
Announcing a New Podcast for Content Marketers
More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we builtMarketingPodcasts.com (the…
10 Research-Driven Insights about Content Marketers in 2015
Each year we publish a series of core research reports that highlights the state of content marketing: B2B marketers in North America B2C marketers in North America Nonprofit marketers in…