In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist.
The post was inspired by my own challenge of filling the role inside a large enterprise brand.
It was also based on the large number of times I have been asked this question, especially recently, by mostly large brands.
I think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.
What about journalists?
There were a few comments in that post that questioned whether content marketing strategists should have writing skills. Janette Lonsdale simply stated that content marketing strategists should have writing skills.
Gordana Stok went a little further and asked why writing skills weren’t on my list. She felt that the ability to take a story idea, interview stakeholders and put pen to paper should be on the short list of important content marketing strategy skills.
