10 Ways To Build Your Personal Brand (And Why You Should)
The term “personal brand” has become a buzzword recently. So what is it, exactly? Your personal brand is how people see you; how they’d describe you—similar to how people describe…
Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it…
Why Branding is Crucial for Social Media Marketing
Branding – a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them…
5 Ways to Build A More Valuable Brand
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? With the economy resurging and more…
Top 5 Digital Branding Trends for 2015
Like fashion trends, there are shifts in digital branding. So, are you still wearing that Hawaiian shirt? The Internet’s look and feel was very different last year. Now you will…
Top 5 Digital Branding Trends for 2015
Like fashion trends, there are shifts in digital branding. So, are you still wearing that Hawaiian shirt? The Internet’s look and feel was very different last year. Now you will…
The Importance of Brand Integrity in the Digital Age
A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me…
3 Steps for Building a Brand Awareness Strategy with Great ROI
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy…
3 Ways To Find Your Brand’s Social Truth
Does your audience believe your brand is truly authentic? Is your brand using a myth to sell its products and services? Marketing used to be about creating a myth and…
How to Merge Your Professional and Personal Brand
It's a challenge all social media marketers face, at every level of the job. From the C-suite to recent college graduates starting an internship, it's essential to develop a personal…
5 Ways to Build A More Valuable Brand
What comes first the business or the brand? Do you develop your business with branding in mind or focus on building your brand after? With the economy resurging and more…
Is The Name of Your Business Costing You A Fortune?
New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips…