Naming A Business: How 17 Famous Companies Got Their Quirky Names
Are you thinking about names for a new business venture? Want to know how some famous companies got their names for inspiration? Naming Red Website Design was quite a straight…
Introduction to Brand Strategy: 7 Essentials for a Strong Company Brand
Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse,…
I Am Your brand
I am a New Yorker. I am a tech marketer. I fly Virgin. I buy organic. I blog. I care about human rights and healthcare. I wear Theory. I practice…
Costly Branding Mistakes That Could Cost You Your Business
Your brand is everything about your business’s identity. It’s the way you act with your customers, the graphics and words that you choose to represent your company, and the processes…
15 Resources To Help Improve Your Personal Branding
Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You probably are not doing it as good as…
The 20 Most Valuable Global Brands in 2015
Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on…
Transparency Tips in the Age of Authenticity
According to a Nielson study, 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because…
The Importance of Being Different: Creating a Competitive Advantage With Your USP
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. "The one who follows the crowd…
8 components of branding your startup
There is no instruction manual for building a brand. A brand position and reputation is something that is slowly built up and earned over time. That said, as you are planting the…
5 Ways To Build A Personal Brand While Working Full-Time
The most unnatural thing in the world is to work for a company and feel like you are working for yourself. But today’s most influential people online understand that even…
Why People Unfollow Your Brand on Social Media [New Data]
One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to…
5 Ways Brand Marketers Can Innovate With Analytics
Deploying analytics successfully in the marketing world – especially advanced analytics, at scale – goes beyond crunching terabytes of data and using “visualization” techniques to tease out the stories. The…