I am a New Yorker. I am a tech marketer. I fly Virgin. I buy organic. I blog. I care about human rights and healthcare. I wear Theory. I practice yoga.
I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with. I am, in some way, the sum total of all of these things.
I typically walk into the office in the morning with a Starbucks Venti. On some level, Starbucks has become part of my personal brand. I wouldn’t be caught dead with a Dunkin Donuts. Not my brand.
What brands define you and align with who you are? Or maybe more to the point, what brands align with who you aspire to be?…
