Marketing and Branding Strategy: The Psychology of Color
The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand…
Citizens CMO Pushes Brand Unity Following IPO
itizens Financial Group is unifying its brand as it begins to separate from the Royal Bank of Scotland, bringing its retail, consumer banking and consumer lending businesses under the Citizens…
Branding You: Build Your Brand Around The One Thing Your Competitors Don’t Have
Whether you like it or not, YOU are a brand. YOU are what sets your brand apart from the crowd and YOU are your brand’s most valuable asset. You hold…
Branding Mistakes That Will Sabotage Your Small Business Success
It takes an enormous amount of time, effort, perseverance, determination, consistency, and action to build a strong and powerful brand … But it only takes one negative brand experience to…
Where Did Your Social Branding Go?
You are busy – I know. But during the many changes within your business, did you happen to notice in the midst of it all that maybe you missed updating…
How Crazy Socks Became the Key to Social Media Stardom
If you're struggling with how to build your personal brand online, you may find inspiration in this expert's branding story. Building your brand can feel like an uphill battle at…
Brand Stewardship: How to Grow Your Brand and Protect its Future
As something grows, it's natural that it becomes harder to control. The same idea applies to today's brands. It is natural that a brand wants to continue to grow. But…
Use Hashtags Effectively for Greater Branding Benefits
Hashtags: you’ve almost certainly heard of them, on Twitter, Google+, Facebook, Instagram, and a host of other social networking sites. You will almost undoubtedly have seen them, too, on websites,…
How Big Brands Keep Their Social Media Audiences Engaged
Looking for ideas to spark conversation with your fans? Want them to pay attention to your updates? Big brands know how to engage people on a regular basis. In this…
9 Keys To Brand Publishing Success
Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we…
Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?
What is Brand Attachment? You’ve probably heard of the terms brand engagement,brand development, and brand loyalty. But have you heard of brand attachment? And, how does brand attachment differ from…
Branding Beyond the Logo
It’s Friday and the week has been long and busy. You’ve made plans to go out to a restaurant that everyone’s talking about, and you get there early out of…