The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing.
For businesses, the colors that are chosen to represent a brand are done very carefully. The strategic use of color can be used to enhance a customer’s mood and actions because of the psychological influence the color has on the viewer’s mind. Larger companies may invest heavily into branding research – particularly color – to target particular markets and provide a certain impression of their product to consumers. In this article, we’re going to take a look at color from the perspective of the blogger, or small business owner.
What Colors, Exactly?
